pubgcost (pubgcos diagram)

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• 1 、Ten series: Production ratio is a better criterion for testing the competitiveness of game companies

Ten series: Production ratio is a better criterion for testing the competitiveness of game companies

1. The production ratio can penetrate the appearance of financial reports and reveal that traditional financial indicators such as month-on-month and year-on-year data of total revenue have obvious limitations in the real operating status. Game companies often adopt the "money-for-money" model to increase data in the short term through large-scale market launches, purchases and other means. However, this kind of growth with complex support points may conceal the problem of insufficient product competitiveness. For example, revenue growth may be driven by high marketing expenses rather than the appeal of the product itself.

2. Market iteration and competitive landscape: A statistical perspective emphasizes market laws, that is, when a large number of companies participate in competition, only a few can win. For example, MZ leads the SLG trend with the "Game of War Fire Age" model, but its subsequent products such as "Mobile Strike" and "Final Fantasy XV A New Empire" are highly consistent in terms of functions and update rhythm, and are essentially a "skin-changing" strategy.

3. Production ratio (ROI) is a core indicator to measure the economic benefits of projects or economic activities, reflecting the ratio relationship between unit investment funds and output income. Definition and calculation formula Core definition: Production ratio refers to the ratio of the total investment of the project to the total output (such as sales, industrial added value, etc.) during the operation cycle, and is used to evaluate the efficiency of investment return.

4. Why is the higher the production ratio, the better? High economic efficiency: When the production ratio is high, it means that merchants 'investment in advertising, operations, etc. can bring higher returns, and economic efficiency is high. Strong profitability: A high production ratio means that merchants have strong profitability and can maintain their advantages in the fierce market competition.