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• 1 、Heavy! 2021 Global Mobile Games Buying Volume White Paper Released!

Heavy! 2021 Global Mobile Games Buying Volume White Paper Released!

1. The "2021 Global Mobile Games Buying Volume White Paper" released by App Growing provides an in-depth interpretation of the development and changes of the domestic and foreign mobile game advertising market in 2021, disintegrates the differentiated characteristics of different markets, and analyzes the buying volume strategy of top publishers. The following are the details: 01 Growth in overseas advertising volume: In 2021, the annual advertising volume of overseas mobile games will increase by 64% year-on-year.

2. The core contents of the "2021 Hardcore Alliance White Paper" are summarized as follows: The mobile game market is moving towards standardized development, market scale and user growth are slowing down: In 2021, the scale of China's mobile game market will be approximately 307.8 billion yuan, a year-on-year increase of 8%, and the user scale will be approximately 300 million people, a year-on-year increase of 8%, both lower than the growth rate of the previous year, and the market has entered the stage of stock development.

3."Pokémon Gathering" topped the list: The triple driving force of IP, model and market breakthrough. As a new tour launched in late September,"Pokémon Gathering" topped the global download list with approximately 33 million downloads (Sensor Tower data). The core factors for its success include: the global influence of Pokémon IP: As one of the most valuable IPs in the world, the Pokémon series covers users of multiple ages and provides a natural traffic foundation for games.

4. In 2021, IP mobile games that are popular around the world or in Europe and the United States will have higher downloads, and the top ten mobile games will be adapted from TV series, movies or animation IP; from a revenue perspective, IP mobile games in Japan and China are more advantageous, but mobile games adapted based on Marvel IP are very popular among players around the world.