Entry containing hoyoverseai

Complete Game Information：

• 1、Mihayou launches Metaverse brand HoYoverse

Mihayou launches Metaverse brand HoYoverse

Mihayou launches a new brand, HoYoverse, which aims to create an immersive virtual world experience for global players and promote the realization of the metaverse vision through content-driven, technological innovation and global layout. HoYoverse's founding background and target brand mission: The establishment of HoYoverse reflects Mihayou's investment in providing immersive entertainment experiences through high-quality, diverse content.

The meta-universe brand HoYoverse announced by Mihayou aims to create an immersive virtual world experience for players around the world through various types of entertainment services, create a "grand virtual world driven by content", integrate games, animation and other entertainment forms, and provide high degree of freedom and Immersion. Brand positioning and core goals HoYoverse takes "content-driven" as its core and is committed to building a virtual world that integrates games, animation and other entertainment types.

The launch of HoYoverse is an important strategy for Mihayou to transform from a game company to a global virtual world content provider. Its significance can be interpreted from the following aspects: The expansion and upgrade of the content ecosystem HoYoverse is not a single game brand, but Mihayou's further implementation of the concept of "content is king".

Mihayou officially launched a new brand, HoYoverse, on February 14. By enabling the new LOGO and official website image, it has clearly stated that "creating and delivering an immersive virtual world experience" is its core goal.