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• 1 、Ten series: Production ratio is a better criterion for testing the competitiveness of game companies

Ten series: Production ratio is a better criterion for testing the competitiveness of game companies

The production ratio can penetrate the appearance of financial reports and reveal that traditional financial indicators such as month-on-month and year-on-year data on total revenue have obvious limitations in the real operating status. Game companies often adopt the "money-for-money" model to increase data in the short term through large-scale market launches, purchases and other means. However, this kind of growth with complex support points may conceal the problem of insufficient product competitiveness. For example, revenue growth may be driven by high marketing expenses rather than the appeal of the product itself.

The production ratio determines the survival logic of the enterprise: from the "game of probability" to the "life-and-death decision", the entrepreneur's "all-in" game of entrepreneurship is to use existing resources (capital, time, ability) as leverage to gain high future returns.

Production into production ratio (ROI) is a core indicator to measure the economic benefits of a project or economic activity, reflecting the ratio relationship between unit invested capital and output income. Definition and calculation formula Core definition: Production ratio refers to the ratio of the total investment of the project to the total output (such as sales, industrial added value, etc.) during the operation cycle, and is used to evaluate the efficiency of investment return.

The characteristics of the sold super-competitive mobile game companies rely on inertia rather than continuous creativity: a large proportion of the sold super-competitive companies rely on accumulated advantages to maintain development rather than driven by continuous innovation. For example, some companies rely on the user base or channel resources of early hit products to maintain market position, but subsequent products lack breakthrough innovation.