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• 1、What has a SLG with 2 million monthly life changed in Ali Mutual Entertainment?

What has a SLG with 2 million monthly life changed in Ali Mutual Entertainment?

1. In the past three years of product boom,"Three Kingdoms·Strategy Edition" is obviously the most powerful shot in the arm. After going through the second-dimensional turn-based system, shooting games, and racing games, it finally relied on an SLG to help Ali Mutual Entertainment successfully broke through, forcing peers to face up to this opponent. A year ago, Wang Xing posted on Fanfou saying,"It is already a countdown for Ali to give up big entertainment." Just like the anxiety in 2014, Alibaba's game making is not favored by everyone.

2. 020: Alibaba Mutual Entertainment is upgraded to an independent business group, parallel to Alibaba Entertainment. The "Three Kingdoms·Strategy Edition" developed and released by Jian Yue has become a domestic TOP 1 revenue SLG game, giving Ali a certain confidence in the game competition.

3. Investment significance: Although "Overlord Ambition" is relatively simple in art and other aspects, the team has hundreds of millions of monthly product experience. For Alibaba Mutual Entertainment, such a team is worth investing, and Alibaba Mutual Entertainment has trial and error costs. Shanghai Tailefang: SLG veterans try MMORPG investment situation: On November 5 last year, Alibaba Mutual Entertainment invested in Shanghai Tailefang Technology, accounting for 15% of the shares. Fan Cunyan became a director and invested 100 million yuan in the Angel Round Investment.

4. Domestic: "Three Kingdoms Strategy Edition" leads the collective return of SLG to the theme of the Three Kingdoms. The SLG game "Three Kingdoms Strategy Edition", the most lasting SLG game in China in 2019, is the first hit product released by Alibaba Mutual Entertainment. Since it was launched in September 2019, it has never fallen out of the top 10 iOS best-selling list. One month after its launch, iOS downloads exceeded 1.4 million, revenue exceeded 22 million US dollars, and per capita payment was 17 US dollars, quickly gaining a foothold in the domestic market.