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• 1、"Q1 Global Mobile Games Social Media Brand Marketing Report" was released to interpret the marketing reality of game KOL

"Q1 Global Mobile Games Social Media Brand Marketing Report" was released to interpret the marketing reality of game KOL

The "2023 Q1 Global Mobile Games Social Media Brand Marketing Report" reveals the latest developments in the mobile game industry in the field of social media marketing, especially the actual situation and trends of KOL marketing. The specific contents are as follows: the number of KOL marketing has increased, and the number of mobile games in the mobile game has decreased. Data comparison: In Q1 of 2023, the number of mobile games in the mobile game has decreased by 13% year-on-year and 4% month-on-month; while the number of KOL marketing has increased by 23% year-on-year. Although the month-on-month decrease of 4%, the overall growth trend is significant.

Baleaf: As an emerging brand, it may pay more attention to cost performance and user reputation, and use social media platforms to publish product usage scenarios, user reviews and other content to attract target users. Industry development trends support the recovery of sports consumption: the global sportswear market will almost return to pre-epidemic levels in 2021, with significant impetus from consumers in China (23% growth compared with 2020) and the United States (15% growth compared with 2020).

Market: Southeast Asia, Global Features: Annual promotion of e-commerce platform, discount activities for all categories. Brands need to stock up in advance, optimize logistics, and use platform traffic to promote. Ramadan (March 23-April 20) Market: Middle East, Southeast Asia Features: Important Islamic festivals, high demand for gifts and family dinners. Brands need to incorporate localized elements (such as halal certification, religious blessings) and implement marketing strategies in stages.

Refining the core content of the "2023 Emerging Brand Development Report"(based on the 53-page excerpt) This report is jointly released by VCON, Ipsos, and Juantai, focusing on the development trends, consumer insights and marketing strategies of emerging brands in 2023.

Quickly detonate the market. As for whether it can continue the success of "Shell Case Force", it will still take time to verify. Report forecast: On April 6, AppGrowing will release "Observation on Medium and Heavy Mobile Games Buying Volume in Overseas Markets in the First Quarter of 2023" to review the Q1 mobile game buying volume data in 2023 and share the latest overseas marketing trends. Pay attention to the public account or register for the international version of AppGrowing immediately to get more mobile advertising intelligence.

Cross-border e-commerce can start from the following aspects: Choose the right celebrity marketing platform Facebook: The world's largest social sharing platform, with 2.9 billion monthly active users and an estimated 3 million high-quality KOL. As a real-time hot vane, it is suitable for widespread dissemination of various products, but it should be noted that its content and form are relatively comprehensive, and marketing activities need to be planned in conjunction with hot spots.