A brief introduction to pubgcover

Complete Game Information：

• 1 、What does pubs mean?
• 2、2017 South Korea's Gstar: The current situation of ice and fire and the industry embarrassment of manufacturers 'imbalance
• 3
  、Why is the glory of kings difficult to go to sea

What does pubs mean?

1. It is a word used on the Internet. It is a game called "PUBG", and its full name is "PLAYERUNKNOWN'S BATTLEGROUNDDS", or PUBG for short. Because pubg sounds like Chinese for fear or not, we call pubg afraid or not. But more often people call it chicken eating or survival.

2. PUBG refers to the English abbreviation of the famous escape FPS game "Jedi Survival". The following is a detailed explanation of PUBG: The meaning of PUBG PUBG is the English abbreviation of PLAYER UNKNOWN'S BATTLE GROUNDDS. The game is widely loved by players for its exciting escape gameplay.

3. PUBG Battlegrounds means: Jedi Survival: Battlefield. The detailed explanation is as follows: The meaning of PUBG is the abbreviation of "PlayerUnknowns Battlegrounds", which is translated as "Jedi Survival" in Chinese. This is a very popular tactical shooter survival game. The core gameplay of the game is that players fight on an island, looking for equipment and supplies, with the goal of survival to the end.

4. PUBG refers to the game "Survival of the Jedi", which is the abbreviation of its English name, and its full name is PLAYERUNKNOWN'S BATTLEGROUNDDS. "Jedi Survival" has tactical competition as the core of the game. Strategy is as important as marksmanship. It is full of various random elements. It requires players to make judgments at any time, collect various resources on the game map, and fight against other players in an ever-shrinking safe area. Win.

5. The name PUBG is PlayerUnknowns Battlegrounds, which literally translates as "Battlefields of Unknown Players". The following is a detailed explanation of the meaning of PUBG's name: Direct fit gameplay: PUBG's gameplay is to compete for survival on a deserted island. Every player is unknown and needs to collect resources, search for weapons, and defeat other players to survive.

6. PUBG is the hottest game nowadays. The official English name is Playerunknowns Battlegrounds. Tencent announced that it has formally reached a strategic cooperation with PUBG and obtained the exclusive agency and operation rights of "Playerunknowns Battlegrounds"(referred to as "PUBG") in China.

2017 South Korea's Gstar: The current situation of ice and fire and the industry embarrassment of manufacturers 'imbalance

1. The 017 South Korea Gstar exhibition shows the current situation of "ice and fire", that is, the high enthusiasm of players and the real difficulties of the industry coexist, and there is also the problem of industrial imbalance caused by large factories squeezing small and medium-sized companies. The details are as follows: Comparison of player enthusiasm and industry reality: Gstar2017 was held at BEXCO in Busan from November 16 to 19. Although the exhibition scale was slightly expanded compared with previous years, Player Hall C was very lively and players were enthusiastic.

Why is the glory of kings difficult to go to sea

1. The core reasons why King's Glory is difficult to go to sea are cultural differences, market competition, localization difficulty and operational strategy limitations. The specific analysis is as follows: Cultural differences and cognitive barriers Historical background and role setting: King's Glory is based on China's history and mythological characters (such as Li Bai, Sun Wukong, Diao Chan, etc.), its skill design, lines and world view are deeply bound to Chinese culture.

2."Glory of the King" faces multiple challenges such as piracy, localization, and market competition when going out to sea, making it difficult to reproduce the glory of the domestic market. The specific analysis is as follows: Serious piracy problems, pirated games have seized the market: The European service version of "Glory of the King" has encountered serious piracy problems. A game called "Mobile Legends" is highly copied from "Glory of the King" in terms of screen, gameplay, and skill configuration., causing many overseas players to mistake this is an overseas version of "Glory of the King".

3. The importance of creating a "sea out matrix" and IP: Game manufacturers should consider creating and improving their own "sea out matrix", go deep into different regions, and find teams that understand the local market. At the same time, IP creation is also very important. IP is a cultural label that will attract people who identify with this culture. Tencent is already taking action and announced that the "Glory of the King" World Championship will be held at the end of this year, with a championship prize of US$10 million, further promoting the IP of "Glory of the King".

4."Glory of the King" does not conform to the soil in Europe and the United States, but it has achieved remarkable success in Asia. The overall situation cannot be simply judged as completely "acclimatized". Rumors of poor performance in Europe and the United States adjusting marketing teams: Reuters reported that Tencent disbanded the marketing team of the international version of "Glory of the King""Arena of Valor" in Europe and the United States, adjusted its promotion plan, and even decided to let it "fend for itself" in Europe and the United States.

5. The reason why overseas markets were divided up earlier is that the company exported a large amount of homogeneous content and lacked innovation. Competition in overseas markets has intensified, and product research and development and operating costs have continued to rise, compressing profit margins. For example, in the first three quarters of this year, Gigabit sales expenses increased by 359% year-on-year, Kaiying Network sales expenses increased by nearly 120% year-on-year. Relevant data from Shengtian Network, Caesar Culture and other companies also showed similar trends.

6. Tencent has stepped up its efforts to go overseas and launched the international version of "Glory of the King" as an important measure to cope with the slowdown in domestic market growth and seek new growth space overseas. However, it faces challenges such as fierce competition and overseas risk uncertainty.